9 April 2021 to 31 December 2024

The Luino Market: Colors and Flavors on Maggiore Lake

Colors and flavors on Maggiore Lake - full day

Together with our Travel Specialist, a true connoisseur of local places and experiences, you will enjoy the oldest and most memorable event of the Luinese-week: the Wednesday market, a day of celebration in which the town is transformed becoming animated by people, scents, colors and flavors.

The Luino market, one of the largest street markets in Europe, is the most famous on Maggiore Lake. It has been frequented for five centuries, since in 1541 the emperor Charles V granted peolple to hold the "forum seu mercatum liberum et franchum" every Wednesday.
An intertwining of stories, traditions and folklore in which to immerse yourself completely by browsing the numerous stalls (almost 400) of various types, where food is for all tastes, from the sellers of products such as the famous Formaggella del Luinese and the honey to the precious Italian flavors (dairy products, cured meats, fruit, vegetables, sweets, poultry, fish, pizza), counters of fine leather goods and hard stone jewelry, clothing of various kinds, objects, books and furnishings.

Lunch will be served in a renowned restaurant where tasting local food.

In the afternoon, a very pleasant walk awaits us to discover the beautiful Luino, the pearl of Alto Verbano. You will admire Palazzo Verbania (designed as Kursaal in 1904) whose terrace overlooks Maggiore Lake and which, on clear days, allows you to admire not only the coast, but also the mountains that surround it, from Piedmont to Switzerland. A walk on the new lakefront from which you can admire some buildings in Belle Epoque style such as Palazzo Crivelli Serbelloni with the lovely Church of Saint Joseph, the old tramway station, the ferry station, to reach the famous Caffè Clerici where we will taste an Aperitivo.

Comfortable clothing for walking is recommended. 

Duration: full day
When: all year ONLY on Wednesday (according to availability)
Reservation required
What is included: walk with our travel specialist, lunch (drinks non included), aperitivo

Meeting Point: at 10:00 A.M. - Luino in front of Palazzo Verbania - Viale Dante Alighieri 5

NOT included: transfers from / to Varese-Luino. Transfer takes place by your own car or on board public transport whose ticket can be purchased on site.

On request it is possible to organize a private transfer service (car or minivan) from / to Varese city or other places of origin.

Price per person:

  • € 125,00 per person
  • Children 0/3 FREE

For families with children, price on request.

For private tours, price on request.

For large GROUPS, price on request.

The availability is subject to confirmation. The tour operator will confirm you within 24/48 hours from booking. Therefore no charge will be made until you receive confirmation of the booking.



    Lago Maggiore Meeting Industry
    Provincia di Varese
    Consorzio Qualità Miele Varesino